Streamlining Prioritisation and Development at a Leading Telecommunications Company


This case study focuses on a prominent telecommunications company based in Singapore. The company faced challenges related to prioritisation and development efficiency within its various departments.


The organisation encountered difficulties in aligning priorities across departments, leading to a lack of clarity on strategic road maps. Moreover, there was no formal process in place to allocate developer capacity to different initiatives, resulting in inefficiencies and confusion.


To address these challenges, the organisation implemented a comprehensive solution. They introduced a quarterly collaborative planning approach, bringing together department heads and stakeholders to prioritise initiatives. This allowed for cross-functional alignment and consensus on strategic priorities. Additionally, a unified value model was established, providing a common framework for evaluating the value of initiatives across departments. To improve visibility and tracking, digital road maps were created using a project management tool.


The implementation involved conducting virtual planning sessions, where department heads and stakeholders collaborated to prioritise initiatives. This streamlined the prioritisation process, reducing the time frame from three months to a few days. During these sessions, a value matrix was created to assess and assign value categories to different initiatives, facilitating objective decision-making and efficient resource allocation. Digital road maps were developed using a suitable project management tool, enabling better visualisation and management of initiatives across teams.


The implementation of the solution yielded significant results for the organisation. The shortened prioritisation process improved the speed and efficiency of decision-making. Development team satisfaction increased, indicating the positive impact of the collaborative approach on morale and productivity. Furthermore, the average feature cycle time experienced a substantial reduction, indicating improved development speed and delivery.

In conclusion, the organisation successfully addressed the challenges of prioritisation and development efficiency through the implementation of a collaborative and value-driven approach. By introducing a quarterly planning approach, establishing a unified value model, and utilising digital road maps, the organisation achieved better clarity, alignment, and speed in their development processes. This case study highlights the importance of cross-functional collaboration and streamlined prioritisation in the telecommunications industry, providing valuable insights for organisations seeking to optimise resource allocation and achieve strategic alignment.